Well, in addition to diet cola for men, they now also have CHURCH FOR MEN!!!
Check it out! 12 easy steps to turn your church into a man cave.
Among my favorite pearls of wisdom:
Why should men go to a large church? Well, because "Large churches have many advantages. Probably foremost is quality."
Why should men go to a church with a fit male pastor? Well, because "Guys are drawn to men who exude a healthy masculinity, but are turned off by softies."
I guess I better just give up and take my feminine, "messages composed of familiar, comforting religious jargon" on the road to womensville.